The following three tips for “crushing your competition” all require you to start by ignoring your competitors. By taking your focus off of your competitors, you’ll be ready to take simple (not necessarily easy) actions that will positively impact your business and ensure you achieve your most important goals.
Focus on making small improvements in your business. Don’t be tempted to launch major change initiatives in your businesses before exploring simpler options for improvement. Often, a series of smaller, but impactful, changes over time will make a significant difference. Instead of plotting a major overhaul of your entire operation, look for things that you can simplify, eliminate, automate or tweak to make your business more efficient, more effective or just more enjoyable to do business with.
Changes focused on delivering more value to your customers are best and
have the added bonus of setting you apart from the competition.
Quit competing on the basis of being “better than”. There are certain aspects of every industry that form the basis of comparison between businesses. To outsmart the competition, stop focusing on being “better than” and focus instead on being the best at something unique to you and what your business is uniquely positioned to deliver. Ask what you can do differently to get people talking and forget about your (now irrelevant) competitors. Then focus your time and energy there.
Obsess on exceptional customer service. Too many businesses disappoint when it comes to customer service. If you don’t want to be one of them, you should continually strive to improve the customer’s experience. Consider how well you listen to your customers and deliver the things they value the most. Then seek to dramatically improve your customer service to build long term relationships.
By focusing on these three tips over the next 6 months, I am confident that you will be celebrating a successful financial year end in June and will have begun laying the foundations for longer term business success.