My recommendation to my current clients has been clear and simple. I've encouraged them to take three crucial steps now to make sure they get the most out of what's left of 2013 and set themselves up for a prosperous 2nd half of the financial year. You should do the same.
1. Get focused.
Choose one thing that you can focus on over the next 4 months that will have a significant positive impact on your business. This project could be anything from launching a new product offering to investing in state-of-the-art sales training for you and your employees or even putting robust systems in place that will allow you to spend more time working on your business; but it has to be something outside your normal, day to day routine. In other words, don't just do the same old stuff "more" or "better". Doing that is part of continual improvement, but what you're trying to achieve here is the kind of major growth or transformation initiatives that will have a significant impact on your business in a relatively short period of time.
2. Get organised.
Create an action plan detailing two or three key objectives that you'll have to achieve to get you where you want to go and the resources you'll need to allocate to getting the job done properly. Not breaking your big idea down into the actions you'll take and the resources you're going to invest, means you can make all the decisions, plans and resolutions you want, but nothing is going to actually get done. The biggest part of organising for any project aimed at growing or improving your business is deliberately setting aside the necessary time and resources before you begin. Trying to find the time and resources on the fly simply doesn't work.
3. Get accountable.
I get it every year, someone comes to me saying that "Christmas really snuck up" on them. Christmas is on the 25th of December every year folks - check your calendars. What they're really saying is that they're not being held accountable to taking the daily, weekly and monthly actions that are required to achieve their chosen goals. In extreme examples, I've seen businesses essentially shut up shop between Melbourne Cup Day and Australia Day because "that's the holiday period". Companies that take that view are suffering from a severe case of "no accountability" disease.
But even if you're not in the habit of taking a 3 month hiatus from November through January, it's easy to let precious weeks go by without making much progress towards your most important objectives due to a lack of accountability. After all, when you're the owner of a business, there's usually no one looking over your shoulder keeping you on track and helping you avoid being derailed by the multiple distractions of day-to-day operations. It's your responsibility to seek out relationships that will introduce the level of accountability you need as a business owner to ensure that you keep driving your business forward.
The election is over. Christmas is 76 business days away. You've got 4 months to have something spectacular ready to unveil come the end of January that will blow your customers away & make your financial year a smashing success. No more excuses - what are you going to achieve?